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why we blog

You Are The Company You Keep : Why We Blog

It was a life lesson my parents tried to teach us at a young age: if you surround yourself with go-getters and motivated individuals, it would ‘rub’ off on you and make you that way.  We didn’t always understand what they meant – or if they just didn’t like our friends growing up – but the older we got, the more we understood. Surrounding yourself with like-minded and successful people can inspire motivation.  Success, learning, and networking is like an addiction — once you get a taste of what it is like to be ‘one-of-those-people’, you become empowered to continue to learn and create.

Getting a graduate degree was step one for us. We were surrounded by colleagues who were motivated to pursue further understanding and deeper thought. We began learning the importance of not just accomplishing a task, but enjoying the process of collaborating with peers. And it may sound silly, but our lifestyles as a whole began to shift; we started spending more time in coffee shops getting to know people and their passions rather than partying at bars and nightclubs where the discussions were more superficial.

Once Upon a Dollhouse
With Dani and Caitlin of Once Upon a Dollhouse

Most recently, we discovered blogging. Once we entered this sphere, we quickly recognized that this was largely a female-dominated industry filled with creative influencers, entrepreneurs, and philanthropists.  The desire to have these women ‘rub’ off on us was real.  We have always had a strong network of women in our lives, from our Mom to our five aunts to our cousins and  to our friends, it’s hard to ignore the magnetic energy that a room full of women can produce.


We didn’t know at the time what we were bringing to the table. We did know that we had something to offer.  In this past year, we have truly grown as individuals and as bloggers.  Joining groups where women were open to listening and sharing ideas (e.g. the Windy City Collective, Chicago Grammers, and Style Collective) has been meaningful and beneficial.  Somewhere along the way in these discussions, it did ‘rub ‘ off and we caught the bug to try something new and push ourselves professionally and creatively. This infectious transfer of motivation among women helps us to enjoy the blogging process and to have fun even when things seem hectic.

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We are getting a second chance in our thirties to redefine the next fifty years of our life. Although we don’t know what we are going to do with that opportunity yet, we do know that we will continue to grow.  We are truly grateful to the people we have met along the way who have been generous with their ideas and time – shout out to Annie Spano and the dolls from Once Upon A Dollhouse to name a few.  They inspired us to see a bigger picture and talk through a path with us chicks.

Blogging is about reciprocal influence by sharing who you are with the universe and letting the universe shape you. At Chicks and Salsa, we are trying to do just that one week at a time. Thanks for hopping along for the journey. Get out there, form connections, empower yourself and inspire others. Check out our Chicks And Salsa Chick Chat podcast to hear us think out loud about other things in life that motivate us!

Until next time,

Your Chicks,

Rina and Sonia

It’s my 6-year Blogversary! 

Chicks and Salsa may be the longest ‘job’ I have held. 296 blog posts and 1240 Instagram posts later, here we are! Starting my own small business in 2016 has led to many meaningful opportunities. I have fostered relationships crafted 100% by hard work, consistency, and you all – my readers, followers, friends, and family. Thank you to many of you who were there when I started and are still here.  I see you, and I appreciate you.

I have written about why I started and shared some of my early partnerships in previous posts.  Today I wanted to share why all the hard work was worth it.  There are big partnerships I have been lusting after that have (finally!) recently come to fruition, but the WHY I am still doing it is not about partnerships.

Starting Chicks and Salsa was always about learning.  Learning to write, learning to network, learning to create, learning to be vulnerable, and learning to commit.  It was about so much more than the clothes, the makeup, and the events.  It was about finding my tribe in person and online; it was about learning by DOING.

I made my first website, created my first LLC, learned photography essentials, and took numerous courses online to learn the in’s and out’s of ‘having a blog.’ Since starting, things have changed, and Instagram‘s influence on our e-commerce culture has skyrocketed. We also have TikTok as a new place to learn new things and find inspiration.  Every few months, there are new things to keep up with and learn.  I love the variety that creating Chicks and Salsa offers; it is flexible and ever-evolving.  

In 2018, I launched MVP Media, a social media management company that has allowed me to convert what I do for Chicks and Salsa for small brands and businesses.  To date, I have worked for dozens of companies to help elevate their social media presence.

Learn more about MVP Media here.

With no end in sight, I plan to keep creating fun, entertaining, inspirational, or educational content.  

This post is about gratitude.  I am genuinely grateful to have found a small corner of the internet to call my own, thanks to you.  As always, thanks for your time and your love.

Stay tuned; there is more to come!
Your Chick,
Rina

Finally Comfortable in My Blogging Journey

When social media first took footing it was very easy to judge, especially coming from a conservative Indian culture. I remember being a part of the beginning stages of platforms like MySpace and Friendster.

Now, in my late 30s, I respect those who had put themselves out there from the very beginning. It takes time to learn who you are and what you stand for. It also takes time to learn to let go of the judgment.

Love By Design
Shop This Look #OnSale Here Now

In the beginning of our blog I was nervous to put myself out there. I was nervous about the judgement, to be more specific.  What were followers
going to say, you’re not fashionable? You’re not pretty? You don’t have the perfect life?!

Whatever my fears were, they have been conquered.

I’ve learned that being a part of any social media platform, you are often forced to read the good, the bad, and the ugly about yourself. I’ve learned you can’t satisfy everyone. Some people will love you, and some will hate you.  When you fall somewhere in a space where YOU are comfortable, it no longer matters what anyone thinks about your journey.

Whatever journey it is you choose, I hope that you find peace in knowing it’s about YOU and no one else.

Social media has given an opportunity for non-multimillion dollar backed celebrity endorsed products to be promoted on a genuine platform.

If you are reading this, you likely follow @chicksandsalsablog, and for that we are thankful for your support and love in this journey that we call, our blog 

Your Chick,
Sonia

So How DO Bloggers Make Money?

This post has been a long time coming for two reasons:

  1. It was the question we were trying to answer when we started Chicks And Salsa.
  2. It is the number one question we get asked. 
How Do Bloggers Make Money

When we started this journey, it was more about curiosity and what was behind influence and what that meant.  In a very small part of the internet where Chicks And Salsa has lived for three years, we are starting to reflect and put the pieces of the puzzle together for people who may just now be thinking about starting a blog

So lets get right into the knitty gritty of how Chicks And Salsa has managed to stay out of the red since we started.

Sponsored Posts

Once we gathered a small, but meaningful audience, we were starting to get some interest from brands who were interested in our niche.  When I say small, I mean about 300 followers on Facebook and nearly 2000 followers on Instagram.  We developed a media kit based on industry standards as set by FOHR and moved forward.  Here is a look at our very first sponsored post, . We are so grateful to all of the brands who have taken a chance on Chicks And Salsa. We  have learned a lot along the way and could not have done it without those opportunities.

To date sponsored posts make up 75% of our annual income.  Since our Instagram following has grown (thank you so much for 20K) we have also started getting Instagram exclusive sponsorships, like this one

We have landed successful sponsorships from the following platforms: Influence.co, CLEVER, Artemis Digital, AspireIQ, and Palm.

Affiliate Marketing

This topic is very complicated and if there are some specifics that you would like from us, please feel free to leave a question in the comments below.  Generally speaking, Chicks and Salsa started out with two affiliate platforms, Amazon Associates, and RewardStyle (aka LikeToKnow.it).  There is a wealth of information about both of these available on YouTube and if you are interested in a referral to RewardStyle, shoot us a DM and we will be happy to put that in. 

Amazon Associates generally has VERY low commissions, but since everyone shops on Amazon it is a quick way to capture data about what your audience likes and what price points are most effective. 

Rewardstyle is the GO-TO destination for all your favorite bloggers. Also known as LikeToKnow.It, affiliates can create links for most top brands, and commissions can be up to 20% during peak seasons. They have many tools that make posting looks to Instagram and your blog (and Pinterest!) super easy. Inserting affiliate links into pins on Pinterest, is a pro tip to getting more likes on the app and hits to your website. Since joining RewardStyle I have made over $2000 in commissions- that definitely helps me offset some of the expenses associated with running the blog.

If you are looking for something easier for your followers to shop, consider joining RewardStyle. Referrals can help you get in the first time, so email me at [email protected] for a referral!

Via Share A Sale, Chicks and Salsa has become affiliates for a lot of amazing brands which basically means that we have been vetted and approved for high commissions from these brands in particular. We will be attending Think Tank next month to learn more about the affiliate marketing space and what is next for influencers.

We make about 25% of our income from affiliate links which is kind of crazy in retrospect when I think about all the time I have spent chasing down commissions. 

Note: I just wanted to add a personal note about commissions; bloggers in all content areas work very hard to give you ideas that are of value to you.  So if you like something you see on a friend/blogger, given them credit for that idea or purchase, it does not cost you ANYTHING to be supportive.  I recently wrote a post about my favorite work out gear and rightfully credited a fellow blogger for the introduction.

Free Stuff

This is the fun part right? Truthfully, Sonia and I do not have boxes flooding our doorstep, but over the years we have had dozens of companies ask for feedback and shares of new products that have been fun to check out.  As our platform continues to grow so do the opportunities. Lately it seems like we are being approached by more companies which feels great after creating thousands of pieces of content over the past three years week after week.

Trip Advisor

Also we are in the top 1% of reviewers in Chicago for TripAdvisor, so we have found ways to convert that into what I call ‘elevated’ restaurant experiences. I never ask a restaurant for anything, but I do let them know who we are and that we are coming to check them out and sometimes that translates into little goodies- why not!?!?

The Costs

The time it takes to create content is the true cost of blogging.  The cost of hosting my site costs me less than $300/year, business registration for Chicks And Salsa LLC is $390/year, and I do use about $600 for Facebook Ads per year. 

Answering What and Why?

In my case, I left my full time job to go all in on Chicks and Salsa and in doing so realized some things that I was missing.  Last year, I started a social media management company, Digital Chicks Media, and have been fortunate to help out small businesses and brands deliver consistent content on their channels.  Most recently, Sonia and I have also launched an e-commerce store , ChicksAndSalsaStore, to help get our followers good deals on practical fashion finds. 

I hope you found this post to be interesting a thorough, I know I have wondered what all of this was really about and even though the money is important and feels good, the connections and friendships are why we blog. 

I have shared before that I live in a small town, but thanks to social media, my reach is so much greater and I can learn so much from my phone every day. 

Thanks for checking out this post!

Your Chick,

Rina

**These are all observations made purely by me and there are so many ways to ‘blog’ so everyone’s hustle may vary. The bottom line is, share what you love on ANY platform and you will get out of it what you put in.**

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