Whenever I post images or “bts” images on my social media pages, I get flooded with text messages from “hey, how can I become one of your models” or “what really happens behind the scenes?” I thought for my next blog post it would be fun to share some of my experiences.
For the past four years I have worked with a client helping create the looks for their spring and fall bridal campaigns. When I think back to our first campaign together, I can’t help but be reminded just how far we have come as a team. I can’t emphasize the word “team” enough because it truly is a group effort.
There are so many preparations that go into executing a successful shoot. A lot of creative energy and communication goes into. One of our first steps is our creative team will send emails and photographs of inspiration. After several meetings and inputs from everyone, they will usually confirm the mood and the process of building our sets start to take place.
While our set is starting to slowly be brought to life, the photographer will usually send his/her inspiration for lighting. I can’t tell you how important lighting is. It’s everything. You can have the most beautiful model, on a perfect set, wearing a gorgeous gown. If the lighting is off then everything is off! No pressure, right?!
Once we have all agreed on a lighting that is appropriate for our inspiration, we start brainstorming hair, makeup and styling looks. This can be from choosing a model with the right hair color, down to the color of their natural lips. Does she have freckles? How will they photograph? Does she have a birth mark on her back? Can our team of editors get rid of it and will it be expensive to do so.
From there we start our search for the perfect models. This process can be a long and draining process. They not only have to fit the image the creative team desires but they need to be the exact height and measurements as the sample sizes as they will not alter them.
These are really just a few but most important steps in bringing a vision to life. As I mentioned it’s truly a team effort. I always look forward to these shoots because they allow me the opportunity to work with such creative people whose passion for art and excellence is contagious.
Deanna-Your Beauty Chick